Creating a PR Campaign For You...

Creating a PR campaign for your equestrian business can be a great way to increase your brand awareness and manage your reputation. As the owner of the business, you already know the key features and benefits of your products or services, and can identify the angle that will catch the attention of journalists. Here are some tips for creating a successful DIY PR campaign for your equestrian business:

Identify the right publications

Make a list of relevant target publications that align with your business, and take the time to read them to understand their editorial tone and what they write about. This will help you ensure that your product or service is the right fit for them. Make note of the journalists and writers who put together different areas of the publication, so you can liaise with the right person for your press release.

Be professional in your approach

Ask someone else to proofread your press releases before you send them out to catch any mistakes. Make sure your website and social media channels convey the same message and tone as your press release. Prepare a press pack in advance with clear medium-resolution images to send out with the press release, and have high-resolution versions ready to send at a moment's notice.

Build relationships with journalists

Build a good relationship with journalists by sending personalized emails to each individual editor or journalist, not a mass email blast. Do not send a mass email with all publications copied in. If you have enough time, tailor your press release for different publications to make it as appealing and newsworthy as possible.

By following these tips, you can create a successful PR campaign for your equestrian business that will help you increase brand awareness and manage your reputation. 

Best of luck!