As the landscape of equestrian sport evolves, the Hoofpick Foundation stands at the forefront of innovation, spearheading efforts to harness the power of technology for the betterment of the industry. With a keen understanding that the latest technological advancements have become the new standard, the foundation recognises the underutilisation of these tools within the horse industry.
In an era marked by challenges for equestrian businesses, such as the diversion of attention among youth towards mobile devices and contemporary marketing trends, the Hoofpick Foundation advocates for a grassroots investment approach.
"The success of future generations depends on increased investment in grassroots organisations, ensuring the sustainability and growth of the industry."
Moreover, the foundation emphasises the importance of focusing more on horse welfare and the need for public support to foster positive views about horse sports and encourage participation.
Recognising the challenges encountered by equestrian businesses, such as financial constraints, underutilised facilities, long hours, and the burden of managing websites and online content, the foundation envisions a modernised equestrian business model—one that is profitable, effective, automated, inclusive, affordable, and simple.
At the Hoofpick Foundation, our mission revolves around breaking down barriers to technology, with the aim of facilitating the growth and sustainability of equestrian communities. We firmly believe in investing in businesses that create opportunities for young riders and their families to engage in equine sport, recreation, training, therapy, and employment. Beyond providing financial support, we are committed to contributing our resources, time, and expertise to support forward-thinking initiatives that foster ethical and thriving equestrian communities.
By investing in grassroots equestrian businesses, the Hoofpick Foundation endeavors to collectively work towards necessary, simple, scalable, and sustainable change within the equestrian sector.
This year and in the years to follow, the Hoofpick Foundation pledges to invest a substantial amount in grassroots equestrian businesses through technology. Grants are currently available for consideration on the Foundation's website, reflecting our commitment to driving positive change within the equestrian industry.
March 05, 2024 - BY Admin